Stanford Momentum
Stanford Momentum came with significant opportunity for myself and our team — our clients vision asked for bold, non-traditional "Stanford" design and cinematic storytelling. It challenged me to participate in building a design system that was technically robust and forward-thinking.
Client:
Stanford Office of Development
Partners:
Kerri Augenstein, Design, Stanford Web Services
Yvonne Tang, Development, Stanford Web Services
Andy Bell, Project Management, Stanford Web Services
My role:
Throughout this rewarding journey, I had the privilege of closely collaborating with Stanford Web Services' lead creative, who led strategy while I led implementation.
During this project, I transformed brand guidelines and print designs into a design system. As the project progressed, I navigated branding adjustments, continuously refining the website design approach to align with evolving directives while maintaining a cohesive visual identity. I engaged closely with clients throughout the process, actively seeking their feedback to ensure the design solutions were both adaptable and sustainable for their content authoring needs.
Furthermore, my work extended into the development phase, where I documented design decisions and partnered tightly with our lead developer to sure together we were shipping our client’s vision. This ensured that the final product boasted cohesive and responsive layouts that fully realized the vision for Stanford Momentum. This experience not only honed my design skills but also showed me the importance of collaboration and mentorship in achieving impactful designs.
My involvement with Stanford Momentum was pivotal for my growth as a designer. The work gave me hands-on experience creating a comprehensive design system and transformed me into a Figma wizard.
Story Page
The basic story page stands out as one of the most intricate pages I designed for Momentum. The Stanford Momentum brand embodies a bold and adventurous spirit, characterized by a vibrant color palette and striking imagery that create powerful contrasts.
To enable content authors to craft hundreds of unique stories over time, we meticulously developed a wide range of components. Each component offers a diverse array of customizable options that leverage the core elements of the brand.
Hey there! I'm still putting the finishing touches on this page. Check out these live basic stories to get an idea of the diverse range of components available to content creators.