Recent work

Stanford Summer Session
Design work Alexandra Krogman Design work Alexandra Krogman

Stanford Summer Session

As the visual design lead for the new Stanford Summer Session website, I created an engaging online space that captures the vibrant student experience beyond the classroom.

  • Content mapping

  • User journeys

  • Feedback and iteration

  • Tight timeline and project prioritization

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Stanford Momentum
Design work Alexandra Krogman Design work Alexandra Krogman

Stanford Momentum

I transformed brand guidelines into a flexible, comprehensive design system, empowering content creators to easily craft cinematic stories with ample customization options to suit their unique needs.

  • Technical design

  • Responsive design

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Stanford Report
Design work Alexandra Krogman Design work Alexandra Krogman

Stanford Report

As a visual designer for the new Stanford Report, I collaborated with University Communications to merge two websites into a modern, unified news platform. Through sketching and iterative reviews, I turned wireframes into polished mockups that aligned with Stanford’s brand and communication goals.

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Service pages: a balancing act
Case study Alexandra Krogman Case study Alexandra Krogman

Service pages: a balancing act

Working with the Stanford Libraries web team, I led the restructuring and rewriting of library service pages. By simplifying language, cutting redundancies, and using iterative usability testing, I reduced the number of pages from 100+ to just 30, improving both efficiency and user experience.

  • Content strategy

  • Usability testing

  • UX copywriting

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Let’s talk about library guides
Case study Alexandra Krogman Case study Alexandra Krogman

Let’s talk about library guides

At Stanford, I led the transition of library guides from Drupal to LibGuides CMS, addressing pain points in the guide authoring process. By conducting a thorough needs assessment, implementing best practices, and offering training, I helped content creators craft more intuitive and engaging guides.

  • Platform evaluation

  • Content migration

  • Best practices development

  • Web author training and support

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Content ROT: another library adventure
Case study Alexandra Krogman Case study Alexandra Krogman

Content ROT: another library adventure

After a comprehensive audit of the Stanford Libraries website, I spearheaded a project to tackle outdated and redundant content. I identified over 5,000 outdated pages and created a basis for ongoing content maintenance, enhancing the site’s relevance and establishing content governance protocols.

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