My name is Alexandra Krogman, but you can call me Ali. I am a UX professional with hands-on experience in UI design, content strategy, and user research.
In other words, I’m passionate about every pixel, every word, and every question.
🏆 2025 Webby Nominee
I’m incredibly proud to have been nominated for a Webby (People's Voice) for Stanford Momentum.
📰 Stanford Report
As a visual designer for the recently launched Stanford Report, I’m proud to have created a clean, visually appealing, and user-friendly platform that highlights Stanford’s leadership and innovation on a global scale.
📚 Published
I began my career at the University of Illinois, diving deep into user interviews and usability testing to improve library tools and services. I’m proud to say that my published research has advanced the scholarly conversation on how libraries can support students and faculty in the dynamic, ever-changing research landscape.
I bring over six years of experience as a UX designer at Stanford, where I had the opportunity to work with clients across the university on several high-profile products.
These projects refined my approach to solving complex design challenges and provided me with extensive experience working within cross-functional teams. Ultimately, they’ve shaped me into a versatile designer, able to collaborate effectively with people across a variety of roles and disciplines.
I’m excited to share some of that work with you here. Let’s get into it!
Stanford Momentum
I transformed brand guidelines into a flexible, comprehensive design system, empowering content creators to easily craft cinematic stories with ample customization options to suit their unique needs.
Technical design
Responsive design
Stanford Summer Session
As the visual design lead for the new Stanford Summer Session website, I created an engaging online space that captures the vibrant student experience beyond the classroom.
Content mapping
User journeys
Feedback and iteration
Tight timeline and project prioritization
Stanford Libraries: service pages
Working with the Stanford Libraries web team, I led the restructuring and rewriting of library service pages. By simplifying language, cutting redundancies, and using iterative usability testing, I reduced the number of pages from 100+ to just 30, improving both efficiency and user experience.
Content strategy
Usability testing
UX copywriting
Stanford Libraries: Content ROT
After a comprehensive audit of the Stanford Libraries website, I spearheaded a project to tackle outdated and redundant content. I identified over 5,000 outdated pages and created a basis for ongoing content maintenance, enhancing the site’s relevance and establishing content governance protocols.
